Statistics from various companies and research centers show – almost 90% of companies that engage in effective sales processes show better productivity in selling products. However, just over half of salespeople use sales processing as a holistic strategy.

The experts at Reply.io have reviewed the organization of quality sales processes in detail. In a detailed publication they give a comprehensive assessment of the main successful strategies. And they offer up-to-date data on this type of interaction between sellers and buyers.

We will talk not only about proven and current technologies, but also about trends in the market for sales process offerings.

Classic lead generation and innovative approach – “hero-buyer” and “anti-hero” acquisitions

Once again, the most common and most important type of interaction for all marketers, which is called lead generation, is trending. When again we talk about effective customer search, we should not only talk about forming an ideal image of the buyer, but also understand the image of the “anti-buyer”.

This allows you to segment your audience and target more effectively. Studies show that at least half of potential customers will never, under any circumstances, like a company’s products.

If a company’s marketing is focused on getting the perfect product, you should not only mimic all the whims of the ideal customer, but also try to get out of the negative zone from the “intrigues” of shopping. Finding such a compromise is difficult enough but trying to do so can be done in a variety of ways, including a comprehensive evaluation of product marketing fallacies. Even the simplest marketing research will be able to tell you how to implement some trial variants to expand the circle of buyers by attracting the audience of “anti-buyers”.

Explosive activity: here and now

Only an explosion of activity and establishing a relationship between seller and buyer at the highest point immediately and in full is the way to win. Regardless of the communication channel used – cold calls or via email newsletter – it is essential to win the heart and soul of the buyer immediately.

Information and product must be:

• relevant;
• valuable;
• potentially easy and quick to implement.

Marketers say that it’s certainly possible to try to build a relationship on the second or third time, but the chances drop immediately by 50 percent.